Top 5 Social Media Marketing Tools – 2019

Social media marketing is a method to advertise a product or a service with a perceived social media presence. Social media is becoming an indispensable part of everyone’s life. Hence branding every business on social media is regarded as essential and manageable in today’s world. Social media marketing is a crucial means of promoting due to the ubiquitous internet. Social media marketing has many approaches, namely social networks, media sharing networks, discussion forums, consumer review networks, blogging and publishing networks, social shopping networks, bookmarking & content curation networks. Allegedly, 88% of companies use this strategy for publicity.

When almost every company is using this strategy, shaping one company to stand out is challenging. 

Social Media Marketing Tools

Social media marketing tools can help improve the creative content, visibility, awareness, automate posting, engage the audience more productively. These tools not only provide help with the content but also monitor your most triumphant techniques and build future outlooks. Nowadays investing in the most effective social media marketing tool is necessary for gaining success and acquire the most efficient and organised results. 

List of Digital Marketing Tools

Here are a few tools that can help you with enhancing your social media marketing:

IFTTT If This Then That (Website: https://ifttt.com)-

Price: IFTTT is entirely free of cost. 

Even though this marketing tool is known for its complexity of usage, IFTTT is a remarkable social media marketing tool. This tool gets all your devices and apps talking to each other. This creates a more connected and secure social media platform. IFTTT operations comprise of setting conditional statements and having them execute themselves based on the triggers and ending actions you choose. The apps that everyone uses daily such as Facebook, Twitter, Instagram are called services. Each of these services has applets or conditional statements that can be turned on and supported to automate the work. The trigger is assigned an action that gets activated when the conditional statement is fulfilled. Consider a situation where a blog post has to upload on the Facebook page automatically. Here, the blog is a service and trigger gets activated when a new post is updated. Using triggers and creating a link to Facebook and applet is saved. This applet will post on Facebook immediately.

a remarkable social media marketing tool. This tool gets all your devices and apps talking to each other. This creates a more connected and secure social media platform. IFTTT operations comprise of setting conditional statements and having them execute themselves based on the triggers and ending actions you choose. The apps that everyone uses daily such as Facebook, Twitter, Instagram are called services. Each of these services has applets or conditional statements that can be turned on and supported to automate the work. The trigger is assigned an action that gets activated when the conditional statement is fulfilled. Consider a situation where a blog post has to upload on the Facebook page automatically. Here the blog is a service and trigger gets activated when a new post is updated. Using triggers and creating a link to Facebook and applet is saved. This applet will post on Facebook immediately.

Likegrowers (Website: https://likegrowers.com)-

Price: Likegrowers has three plans –
Basic plan costing approximately $9.99/ month,
$34.99/ month for the Premium pack
$49.99/ month for the Professional pack.

Likegrowes is a social marketing tool which focuses on professional growth on Instagram in an organic way. In the digital world of fake social presence, this tools provides a way of getting to the actual audience. This tool offers genuine likes and followers from legitimate accounts who have a genuine interest. This tool has an advanced filtering feature that refines specific hashtags, usernames, locations, captions for gaining likes. They provide 24/7 cloud services continuous the process even if the browser isn’t open. Features such as targeted hashtags and targeted users keep you one step ahead from competitors and target the followers of competitors. Pictures that have a geo-tag location nearby will be liked with your Instagram. This tool, most importantly is user-friendly and requires no explanation. There is no need to install any apps and take up the memory space as this tool is fully cloud-based web manager. There is absolute self-control over your Instagram and the advanced setting. 

Hootsuite (Website: https://hootsuite.com)-

Price: This has three plans with a 60 days trial period and anytime cancellation. Professional costs Rs.1,260/ month, Team costs Rs.6,600/ month and an enterprise plan which is custom and is available on request.

Hootsuite is a tool used worldwide and by the most prominent companies. Known for its efficient management of multiple social media, Hootsuite connects the customers and builds the brand from a single interface. Standard features presented by this tool are finding, scheduling, managing, monitoring the analytics and functionality, reporting and collaboration with teams. Additional features include content curation, boosting, security, apps and integration. Brand-monitoring functionality helps in providing insights into what others are thinking about your brand. It can spare time and is a worthy investment if the company is stable and needs a long term plan for social media marketing.

Buffer (Website: https://buffer.com)-

Price: This tool has a starters pack that is free of cost. Its also Pro-version that costs $15/ month. Also has a seven days free trial period.
The Advanced plan has three packs each having 14 days free trial period.
Premium costing $65/ month
Small business costing $99/ month
Large business costing $199/month.

Buffer is a social media marketing tool that is valued for its services by many businesses, agencies, firms, brands and individuals. Main features of this Tools are post scheduling in an effective manner. Buffer is also convenient and easy to use. It works through an exclusive interface, team members can collaboratively work together with predefined specialists and produces insights on the performance. Buffer uses five well-identified social media sites- Facebook, Instagram, Pinterest, Twitter, LinkedIn.

Lithium (Website: https://www.lithium.com)-

Price: Depending on the features. 

Lithium has a unique peculiarity of monitoring conversations based on your brand. This feature helps you to connect with the customers, join the discussions and engage them productively. Other key features are planning, content curation, publishing, reporting, proactive risk management, labelling, moderation, approvals, collaboration, social redisplay.